Momentum Builder Workshop (Lean Edition)

Momentum Builder Workshop (Lean Edition)

We’re excited to have you join us for this five-week content creation sprint.

Week 1 will be a strategic overview of the entire customer journey from ad to landing page to relationship-building and sales-promoting emails.

We’ll show you how we identify a thematic arc that ties everything together, connecting the dots from beginning to end to pull your prospects forward step by step.

In week 2, you’ll create a Facebook ad that attracts your ideal audience (and discourages the wrong audience).

Week 3 will focus on writing a compelling landing page to generate high-quality, engaged leads.

Weeks 4 and 5 are all about email. You’ll create a three-email relationship-building sequence in week four and a three-email promotional campaign in week five.

This is a learn-by-doing workshop — you will get the most value by committing to do the work every week for five weeks, especially when the work feels uncomfortable. Lean into the discomfort. Give it a hud. Don’t allow it to derail your efforts.

What to Expect

Beginning Monday, March 15, we’ll add a lesson to the Academy each week for five weeks. Links to those lessons will appear in the Table of Contents below.

Each lesson will include a homework assignment. Beginning in week two, we’ll randomly choose assignments submitted by midnight, PST, Sunday of the previous week for review.

Those reviews will be added to the Academy each week on Wednesday.

We’ll answer questions in a live Q&A call the week of April 19th.

All course content will disappear from the Academy on April 30th.

Anytime we open up enrollment for this same workshop (MBW — Lean Edition), you’ll get access automatically.You’ll also get a one-time $248 credit if you ever want to participate in an in-depth version of the workshop in the future.


  • Week 1 (March 15): Overview, Strategy, Themes
  • Week 2 (March 22): Facebook Ad
  • Week 3 (March 29): Landing Page
  • Week 4 (April 5): Relationship-Building Emails (3)
  • Week 5 (April 12): Offer Emails (3)
  • Week 6 (April 19): Q&A Call
  • April 30: Content Disappears

Table of Contents